Several showflats to stay open this weekend

Published February 3, 2011


Several showflats to stay open this weekend
Developers change tack as more foreigners are buying private homes in Singapore

By UMA SHANKARI

(Singapore)

A HANDFUL of developers - including Far East Organization and CapitaLand - will open showflats of residential projects they are currently marketing to prospective buyers over the long Chinese New Year weekend.


Traditionally, developers here close their showflats over the Chinese New Year holiday period as sales tend to be extremely slow. But this is now changing as more foreigners are buying private homes in Singapore, market watchers said.

Far East Organization, which is currently marketing more than a dozen residential projects, will close its showflats to walk-in visitors on Thursday and Friday, the first two days of Chinese New Year.

But the developer will host prospective buyers who have made appointments.

'Our sales hotline remains open and manned throughout this Lunar New Year holiday period. For customers interested in visiting our show galleries over the public holidays, we are happy to make appointments to host them,' said Chia Boon Kuah, chief operating officer for property sales at Far East Organization.

BT understands that some of these customers come from overseas markets - such as China - with the intention of buying property in Singapore. Far East has a sales office in China, which allows customers to make appointments to visits showflats here with little fuss. Last year, Far East also hosted overseas visitors over the Chinese New Year period.

In fact, the developer is confident that property buyers will be out in force over the long Chinese New Year weekend; it plans to officially launch its 561-unit Waterfront Isle in the Bedok Reservoir area on Saturday.

Similarly, a spokeswoman for CapitaLand also said that all of the developer's showflats will be open for viewing (but only by appointment) during the long Chinese New Year weekend.

CapitaLand is currently marketing two residential projects with more than 1,000 units each: The Interlace and d'Leedon.

City Developments will also open its showflats to prospective buyers who make appointments, BT understands.

But other developers are sticking to tradition and keeping their showflats shut on all four days of the long Chinese New Year weekend.

UOL Group, for example, said its Spottiswoode Residences showflat will be closed on all four days, from Thursday to Sunday.

One developer BT spoke to said it might make more sense for projects that target foreign buyers to keep showflats open over Chinese New Year.


Source; /www.businesstimes.com.sg